"Apple recently launched iPhone4 successfully in collaboration with Verizon. This even led to Freeze in sale of Google’s most demanding Operating System, Android. The freeze was temporary though, it helped Apple increase its sale from 19 percent to a whopping 28 percent. This is the time when market has something in treasure for Apple in spite of the growing popularity of Microsoft’s Windows Platform. Other than this, Apple has also come up with iPhone 4’s White version, which is not only the change in color but also some of its crucial features. This all together makes Apple a giant in the fierce competition with an all-time winner, Android. Let’s take a look at Apple’s market-view.
Market View
Apple Market is scoring high with its trump card, iPhone 4. An already scoring
iPhone app development has scored another star with the launch of recent White version including added features such as improved, changed camera lens and proximity sensor. We’ll come to that in a while, initially let’s check who’s gained/lost how much in the, everyday growing, mobile world.
CNNMoney.com reports 78 percent hike to Apple’s mobile market share. Apple‘s share grew more than twice as fast as upstarts like ZTE. While Apple’s rivals —Nokia, Samsung, and LG—all lost share, Apple enjoys 5 percent pie of IDC.
Still, Samsung led the way with 23 percent, LG with 18 percent and Apple gaining 14 percent of the market share. Apple holds the third biggest chunk of US Phone market, after Samsung and LG.
What’s in the basket and what’s out?
Coming back to the improvements in the White version of iPhone 4, Apple is reported to have changed both camera lens and proximity sensor for its bestselling Smart phone. Due to the difference in magnitude of the incident light between the black and white version, Apple had to make this change to offer finest quality keeping the same sensor. The rear facing camera has been set farther in the White version as compared to its Black counterpart. This change has been potentially done due to the problem of light leaks, which is reported to be one of the reasons that took 10 months for Apple’s White version release.
Apple’s main attraction is its apps. People spend that extra buck for the quality of apps that can run on their iPhone and iPad. In spite of having largest app store, Apple is losing on the share as many developed iPhone applications run on other operating systems as well. Android comes closest to matching apps available for Apple. Out of the top 35 apps that run iPhone, also run on
Android ; some run on Windows and even Nokia.
Apple wins when it comes to Games as iPhone application development. Games score 61% of the demand and Apple owns a set of unique games that run on only iOS platform. Other entertainment software such as Amazon Kindle and Netflix are also limited to Apple. The serious business software, for example, Bump contact-sharing are available only for iOS and Android Operating Systems.
News
News reveals the latest service in the Apple’s basket, HBO Go. Bringing you the full streaming of its shows and movies, the services require the subscription to HBO and participating cable or satellite TV service but no additional charges. HBO Go includes elusive 1,400 titles and sharp streaming that works amazingly over WiFi. Can you guess its performance using 3G?
There is no social media integration; however, you can share the episodes or seasons using Facebook and Twitter. It also facilitates creating custom watch list, which would enable recommendations over social media.
We expect the future versions to be introduced in a more direct way. Direct-to-viewer business models will perhaps be effective due to continuous technological advancement and also, as competition with Netflix increases.
With iPhone 4 in the market, Apple is sensed to reap enormous profit. We’ll keep a check and will be right back to you with Apple’s next."
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